Langham Place, Mongkok｜"Hug Christmas LOVE LOVE LOVE" art project debuts: Collaborating with international artist Nina Dzyvulska to connect with Mongkok culture to create a playful "loving" Christmas

Description

Langham Place collaborates with international artist Nina Dzyvulska, who uses her playful and iconic loving character to create the "Love Love Love" art project this Christmas, encouraging everyone to embrace the beauty around them and convey love with hugs and love. meaning. For this collaboration, Nina designed a series of exquisite artistic illustrations inspired by the unique charm of Mong Kok. The main visual depicts her impression of the Mong Kok community, including street food culture, landmark streets, red vans and sparrows, etc. He also incorporated his most iconic loving character into the painting, hoping that everyone can discover the love and warmth hidden around them in their ordinary daily lives, especially during the upcoming Christmas season.

From November 22nd to January 1st, the large-scale symbolic love art installation designed by Nina will appear in Langham Place. A 7-meter-tall furry Christmas tree with big luminous eyes will be erected in Tongtian Square, making people look around. , and will also send out festive surprises from time to time! In addition, Nina also presents graphic art in a three-dimensional image for the first time. Many of the cute illustration characters she designed will be transformed into three-dimensional dolls. Each character has bright eyes and open hands, hiding in the forest, waiting for everyone to hug them. Hug and take photos to check in. Want to own a cast of cute characters? Nina has designed a series of special edition characters for this collaboration, transformed into brightly colored playful stamps, allowing everyone to freely create personalized fashionable goods, and integrate love into daily wear this Christmas.

Langham Place has also taken the lead in launching a sustainable fashion project in cooperation with Retrovert, a green fashion unit in Mong Kok District, starting from November 12. It also cooperates with many trendy fashion brand merchants in the venue to encourage everyone to come to Langham Place to donate used denim clothes. A Christmas workshop will be held in December, allowing everyone to give full love to reused fabrics with their own hands to extend the fashion life, make festive Christmas decorations and give them to people around them, turning old items into endless possibilities.

Nina Dzyvulska’s iconic loving character playfully haunts the Christmas forest art installation

Langham Place's "LOVE LOVE LOVE" art project aims to remind everyone to embrace the ones they love during this wonderful holiday, and at the same time inject fashionable vitality into the Mong Kok community. Therefore, it collaborates with young international artists who use novel painting styles and warm themes as their creative styles. Nina Dzyvulska adds a dazzling embellishment to "Christmas LOVE LOVE LOVE" with her artistic creations.

Nina is an artist and children's book illustrator who lives in the United States. She is famous for her unique and playful painting style, dense composition and iconic loving illustration characters, which is also her most recognizable creative style. She is good at capturing the tiny details of life, using keen insight to explore the warmth and touch in life, and using this as nourishment, she transforms it into a whimsical world full of playfulness and warmth. At the same time, she integrates love into daily life and draws out A heart-warming painting.

As an artist born in the 1980s, Nina, who lives in the United States, also likes to communicate with fans from all over the world through the online world. Since 2018, she has regularly shared paintings of every touching moment in her life on Instagram, hoping to heal the public and make everyone stop and savor the beautiful messages when they see the warm paintings while scrolling on their phones. And put on a genuine smile. Nina's Instagram has more than 145,000 followers. In addition to exhibiting her works in art galleries around the world, Nina is also actively collaborating with different brands and groups, including luxury brand Gucci, Italian coffee brand Illy and fashion eyewear store Warby Parker.

The 7-meter-tall Christmas tree delivers playful surprises with its eyes. The starry Christmas forest hides 6 cute characters.

Through her warm works of art, Nina connects the interesting community of Mong Kok and hopes that people in any environment, position or status can find joy in the Christmas season. She integrates her lively and interesting eyes and iconic loving characters into the Christmas forest. She hopes that everyone can discover the love and warmth hidden around them and embrace the ones they love together at this special moment of Christmas. Nina uses her consistent delicate and sincere brushwork to create playful Christmas installations. Walking through them with her loved ones and pet owners is like entering the forest of a fairy tale book. Along the way, you will be accompanied by stars and meet Nina’s original characters hidden in the forest. They blink their curious eyes and invite everyone to experience a dreamy Christmas with them!

1. 7-meter-tall "Look Look Christmas Tree"

Looking at the Christmas forest, the 7-meter-high Christmas tree standing in the Tongtian Plaza on the 4th floor is like the magical protagonist in a fairy tale book, with a pair of high-definition big eyes that constantly change weird expressions. "Look LOOK" is the common characteristic of almost all the characters written by Nina! The Christmas tree also has a pair of smart big eyes, ranging from blinking eyes to star eyes to heart eyes, bringing cute and playful playfulness to the entire Christmas forest, attracting everyone to slowly walk into the forest and experience an immersive experience like being in a fairy tale book!

2. The guiding rabbit and the guiding heart

Attracted by the Christmas tree to the starting point of the Christmas forest, you will find a smiling bunny waving at the entrance and Mr. Heart holding a flashlight, lighting up the forest path for dream chasers who enter the dream journey, and leading everyone to experience a dream Christmas. ! There is also a curious star that pokes its head out on the rainbow ladder. It really makes people wonder what kind of artistic magic Nina performs is hidden in this forest.

3. Fantasy Star Romance

On the top of the Christmas tree in the art installation are magic stars that are unique to this forest. They also have "LOOK LOOK" eyes and can also rotate. Each star represents a different hope in everyone's heart, adding a dreamy atmosphere to the entire Christmas forest, and also allows everyone to make wishes under the bright stars. This Christmas will be surrounded by full of love and hugs.

4. Sparkling pink Christmas tree sea

In addition to the 7-meter-high "Look LOOK" Christmas tree in the forest, the Christmas trees on the left and right sides are also very romantic and gorgeous. Among the sea of ​​pink green and pink trees, the Christmas trees are dyed into gentle and beautiful gradient colors. There are also twinkling decorative lights. At first glance, it looks like a pink skirt dancing in the forest, embellishing the dreamy Christmas Eve.

5. Hug the forest friends one by one

Nina's emotions are rich and delicate, and everything is alive in her eyes. Coupled with her round eyes and changeable expressions, she creates vivid characters. Nina’s 6 original characters include the moon, rabbit, kitten, and the naughty and playful puppy even disguised in the Christmas tree. Of course, there are also the most iconic love dolls. They are hiding in the forest and waiting to hug everyone. A fun and warm Christmas!

LOVE SHOPPING Double rewards for Christmas spending! The limited edition playful stamp incorporates Mong Kok elements and ranks among the most fashionable Christmas gifts.

Through this collaboration, Nina brings art into Mong Kok and the community, displaying the unique local culture in illustrations. Her special edition characters have been transformed into a series of limited edition toy stamps, including egg waffles, ice cream carts, goldfish, sparrows, dim sum and Hong Kong-style milk tea, etc. From November 22 to January 1, 2025, LP CLUB members who spend HK$300 or more with up to 2 electronic consumption receipts on the same day can receive a limited-edition hangout experience on-site. They can create a personalized SHOW ME YOUR LOVE limited fashion hanger as a good matching gift this Christmas. You can also SHOW HER/HIM YOUR LOVE, give it to the fashionable person around you!

Of course, Christmas must be merry, and Langham Place has decided to give everyone double the joy! Another exciting reward of LOVE SHOPPING Christmas Spending Rewards is a more direct consumption rebate. LP CLUB members who spend HK$1,000 with up to 5 same-day electronic consumption receipts can also receive an electronic coupon gift pack worth HK$300. While seizing the opportunity to do some holiday shopping, don’t forget to reward yourself and put all the rebate coupons in your own Christmas stockings. You can also become your own Santa Claus!

LOVE LOVE LOVE SHARING! Hand-made limited LOVE LOVE LOVE hug Christmas cards to convey holiday blessings

In addition, Nina has carefully designed a unique Christmas card. As long as you follow the designated Langham Place social account and show the relevant page to the staff at the redemption counter of Tongtian Plaza on the 4th floor, you can make a beautiful and childlike LOVE LOVE LOVE hug. A Christmas card carries your blessings to the loved ones around you.

Re-Love Pre-Loved Denim Christmas Decoration Event Works with the community and merchants to promote sustainable fashion

In addition to being a fashion landmark for local young people, Langham Place also attaches great importance to the relationship between merchants and the community. During the "Hug Christmas LOVE LOVE LOVE" art project, it cooperated with Retrovert, a green fashion unit in the area, and also worked with on-site merchants to Including international fashion brands American Eagle and Dickies, and local street fashion brands BBG, GROCERY and HISSO, etc., they collect old denim clothes and jointly promote sustainable fashion and environmental protection activities.

From now until November 24, Langham Place has set up a "Pre-Loved DENIM Recycling Bin" on the 6th floor to encourage everyone to donate denim fashions that are no longer worn, and lovingly transform them through Retrovert for customers to participate in a series of events in December. "Re-Loved Christmas Decoration Workshop" transforms old denim items into unique and fashionable Christmas decorations. These reborn materials are used to make festive denim garlands and denim Christmas tree decorations, promoting eternity in a creative and fun way. Continuing the fashion concept, I hope to continue the love in this festival of sharing love.

From now on, LP CLUB members can redeem 30,000 points or purchase a workshop opportunity for HK$400, and be the first to make meaningful Christmas souvenirs, so that their homes can be surrounded by a strong sense of festive happiness.

Langham Place "Hug Christmas LOVE LOVE LOVE" art project

Date and time: November 22, 2024 to January 1, 2025

Monday to Sunday: 11 am to 11 pm

Location and content

Tongtian Plaza, 4th floor, Langham Place

● Large-scale festival art installation on the 4th floor

● SHOW ME YOUR LOVE limited edition production*

● LOVE LOVE LOVE Hug Christmas Card Redemption*

*Activity time: Monday to Friday: 1 pm to 9 pm; Saturday, Sunday and public holidays: 12 noon to 9 pm

6th Floor, Langham Place

● Pre-Loved DENIM Recycle Bin (November 11 to November 24)

12th Floor, Langham Place

● Re-Loved Denim Garland Workshop (December 14th and 21st)

● Re-Loved Denim Christmas Tree Workshop (December 14th and 21st)

LOVE SHOPPING Christmas Spending Reward

Date: November 22, 2024 to January 1, 2025

Participation details

Reward 1: SHOW ME YOUR LOVE limited edition

LP CLUB members who spend HK$300 or more on the same day with up to 2 same-day electronic consumption receipts issued by different stores can receive a limited fashion hangout experience on-site. Each set of SHOW ME YOUR LOVE limited edition tags includes: 1 original limited edition tag by Nina Dzyvulska of your choice, 2 Mong Kok limited illustration stamps created by Nina Dzyvulska of your choice, and 2 matching stamps of your choice.

Redemption location: Redemption Counter, Tongtian Plaza, 4th Floor, Langham Place

*Activity time: Monday to Friday: 1 pm to 9 pm; Saturday, Sunday and public holidays: 12 noon to 9 pm

Reward 2: HK$300 electronic coupon gift pack

LP CLUB members can receive a gift pack of electronic coupons with a total value of HK$300 by presenting a maximum of 5 same-day electronic consumption receipts issued by different stores over HK$1,000; spending a total of HK$2,000 can receive a maximum of 2 electronic coupon gift packs (with a total value of HK$600). ). Each gift pack includes

HK$100 dining e-coupon, HK$100 designated store e-coupon (applicable to non-meal restaurants) and LANGHAM BEAUTY HK$100 shopping voucher.

Redemption location: Customer Service Center on the 4th floor of Langham Place

*Redemption time: Monday to Sunday: 11am to 11pm

The daily quota for Reward 1 and Reward 2 is 50 each, first come first served, while supplies last. The event is subject to terms and conditions. For details, please visit the Langham Place website, mobile app or visit the Customer Service Center on the 1st or 4th floor of Langham Place.

LOVE LOVE LOVE SHARING - Redeem limited LOVE LOVE LOVE hug Christmas card

Date: November 22, 2024 to January 1, 2025

Location: Redemption Counter, Tongtian Plaza, 4th Floor, Langham Place

Participation details

Just follow the Langham Place social account and like the pinned post, and show the relevant page to the staff at the redemption desk to redeem a limited edition LOVE LOVE LOVE hug Christmas card.

"Langham Place Re-Loved Denim Garland" Workshop

date and time

December 14, 2024 16:00 – 17:30

December 21, 2024 14:00 – 15:30 / 16:00 – 17:30

Location: 12th Floor, Langham Place

Participation details

From now until December 21, LP CLUB members can first redeem 30,000 points or purchase an experience with HK$400. Others can purchase and participate in the experience for HK$400. Seats are limited, first come first served.

"Langham Place Re-Loved Denim Christmas Tree" Workshop

date and time

December 14, 2024 12:00 – 13:30 / 14:00 – 15:30

December 21, 2024 12:00 – 13:30

Location: 12th Floor, Langham Place

Participation details

From now until December 21, LP CLUB members can first redeem 30,000 points or purchase for HK$400 to participate in the experience. Others can purchase and participate in the experience for HK$400. Seats are limited, first come first served.